Category Archives: Social Networking

Do your Posting Practices Reflect Job Seekers’ Habits?

jobseekersearch1Automotive professionals do not behave like recruiters and hiring managers.

Where you Post and What you Post Makes All the Difference.  It’s no secret that recruiting agencies and firms large and small spend five to six figures annually on job postings. Let’s face it–in order to grow your professional network or cross paths with a job seeker that just might happen to be in the market for a new gig AND have the required qualifications, you go all out to ‘tag’ this individual before the competition does and this includes posting a job or ads on job networks big and small.

Because of the related expenses and your overall investment of your time, talent, and resources, it’s important to take a step back and examine the process. This begins with a question that begs to be answered, ‘Am I spending my time and money in the right places?’ The most accurate answer for most is probably somewhere in the middle.

If you have experienced success as a recruiter, then you obviously have a good idea of what works for you. But a word of caution—if you are still recruiting like it’s 1999, then someone else is making your placement more often than not. In fact, over the past three years alone, the industry and how we connect with others is evolving before our eyes. For example, have you noticed the ‘big box’ job boards don’t have the same attraction and appeal as they once did? What constitutes attraction and appeal you say? Results.

If you are like most, you are relying on professional social networks and niche career sites more so than you ever have before—and for good reason. In the job market—particularly in Automotive—the top talent isn’t interested in behaving as it has in the past. They know they are in high demand. And they know there is a certain degree of risk involved with posting their resume online for the world to see—including their current employer. But the most significant driving force behind this is the desire to be in control of the process. Think about it, control and initiative are two of the main attributes to their success professionally. They’re engineers for crying out loud—with a history of making good decisions—or at least better than those around them. So it’s logical in their thought process that they can seek out their next move on their own—or at least if they control the process.

Recruiters know this is a flawed process and philosophy. But there’s one factor that will derail your search if you fail to respect it—we can’t change a user’s behavior in the virtual world. If a job seeker wants to be in control—we must allow them to be. What this means is we simply must meet the end user (job seeker) where they are. And where they spend most of their time is searching for the opportunity you hold in your hands (or in this case, the open position you post online.)

Another factor to consider that’s producing this shift in behavior is based on the answer to a logical question, “If I was an Automotive professional, would I want to spend my time on a massive job board sifting through ads for department store representatives and insurance salesmen or would I invest my time in a career network that specializes in my profession?”

Anyone who works in manufacturing typically has little time to spend in a leisure capacity online. When they log on, it’s usually intentional and with purpose. This is why specialization and appeal are more vital today than ever before. While we have stressed the critical nature of specialization in your job postings and career networks, appeal is as equally important. The old cliché ‘You don’t get a second chance to make a first impression’ rings true especially in this case.’

Your company’s branding and your posting’s appeal—or lack thereof—have EVERYTHING to do with the results of your efforts. More on this in our upcoming article, “You Are What you Post.”

onlineprofile

What Does your Online Profile Reveal About You?

onlineprofile

 

 

 

 

 

 

 

No matter your opinion or view on this topic, it doesn’t change the facts—whatever is published online specifically about you DOES have a significant impact on your career.

That said, here’s a list of essentials to guide you and your career to success through solely through your online profiles.

Let’s start with an exercise and a few basics—repeat after me,

1. There is no such thing as a personal or private online profile.

If you accept this and take it to heart, you have taken the first step to enhancing your online resume. All of this is based on the fact that employers, hiring managers, recruiters,and potentially your next boss will conduct a thorough Google and social search of your name and/or previous employers just to see what they find. In today’s virtual social world, a little common sense begs the question,

“What better way is there to uncover an individual’s true colors—not just the one they portray in an interview– than an online search?”

As a marketing guru and talent acquisition professional at heart, it never ceases to amaze me at how MOST people I encounter on a daily basis are clueless as to the effect of the information that is published by or about them online.

As previously mentioned, your personal profile(s) are fair game because they are in the public domain—even in most cases where you think they are ‘private.’ Remember that anyone whom you’ve ‘friended’ or ‘connected’ with online has access to your information and can simply copy and paste it and/or publish anywhere they so choose. So just assume that any photo from a party last weekend, or an intimate chat you had recently about a relationship gone bad may not be an intimate as you originally thought.

I’ve seen countless situations where someone had a job-offer rescinded or they were declined an offer simply because of what was discovered about them online.

2. Your profile photo on almost every major social site is public and will rank highly in search results if someone searches using your name.

badonlineprofile

I’m blown away at so many of the pics I see just on Linkedin and Facebook alone. It is ALWAYS better to have a professional headshot in a public domain than a group photo from a recent party on your Cancun vacation. It’s hardly worth mentioning that a pic of your adorable pet, Frank the exotic bird, isn’t going to present you in the best light unless you are applying for an open zookeeper position.

3. On job board profiles and professional networks, be sure your work history (resume) is tailored to the job you want—not just the job you have.

For example, if you are a twenty-something with an engineering degree, currently working in a Textile plant, but seeking a career in Aerospace, you don’t need your night shift position at Taco Bell while you were in school listed on your profile. Instead, emphasize the key points in your current role that will catch the eye of your intended target—that being your next Employer.

Employers and Recruiters DON’T CARE about how well rounded of an individual and professional you are. Did I mention that they don’t care? “Jack-of-all-trades” is synonymous with ‘Unemployed.’ This is a VERY prevalent myth among job seekers. So the take-away here is to tailor your resume/profile according to the desired result.

4. How you present yourself (or how others present you) online essentially reflects your Brand.

What are you selling today? What are you selling to others about you? Everyone is selling something 24/7 online. Think of it like this, if you desire to one day be a CEO, do your portray yourself as suitable for such a role? Or are you more aligned as ‘life of the party’ or ‘stay-at-home mother extraordinaire,’ or ‘fitness-lingerie model,’ or do you make everyone suspect that you are in the running for the Guinness Book of World Records for the most tattoos on a single human body?

Of course, there’s nothing wrong with any of these designations if that’s who you desire to be, but don’t be surprised when the big promotion or the next big thing doesn’t come calling.